Coca-Cola European Partners agregó un sabor a lima a su cartera de Coca-Cola Light en el Reino Unido, Diet Coke Sublime Lime se dice que combina el sabor de la Coca-Cola Light original con ”un refrescante toque cítrico” y según CCEP, la lima es el tercer sabor de refrescos más popular en Gran Bretaña. La introducción de la nueva variante sigue al lanzamiento de Diet Coke Twisted Strawberry en 2019.
A continuación noticia completa en inglés:
Coca-Cola European Partners has added a lime flavour to its Diet Coke portfolio in the UK.
Diet Coke Sublime Lime is said to combine the taste of the original Diet Coke with “a refreshing citrus twist”.
According to CCEP, lime is the third most popular soft drinks flavour in Great Britain.
“Combining the popularity of Diet Coke and one of the nation’s favourite flavours, we came up with Diet Coke Sublime Lime, being the perfect flavour for this summer,” said Simon Harrison, VP for commercial development at Coca-Cola EU Partners GB.
The introduction of the new variant follows on from the launch of Diet Coke Twisted Strawberry in 2019.
CCEP is the sole licenced bottler for products of The Coca-Cola Company in Andorra, Belgium, France, Germany, Great Britain, Iceland, Luxemburg, Monaco, Netherlands, Norway, Portugal, Spain and Sweden.
In December, CCEP announced plans to open a new £20 million line at its Edmonton factory in London.
RealRisk/ Fuente: Coca Cola– Reporte: 2020-03-19