Los consumidores de hoy en día buscan alimentos, bebidas y soluciones dietéticas personalizables que los ayuden a alcanzar de manera más agresiva sus propias metas de nutrición y salud personal. Y por esto al organización IFT publica el top 10 de la tendencias en alimentos funcionales que buscan esos consumidores consciente de hoy.
A continuación la información completa en inglés:
Today’s consumers are looking for customizable foods, beverages, and dietary solutions that will help them more aggressively meet their own unique nutrition and personal health goals. General health and wellness products and programs no longer fit all.
Over the past three years, consumers have redefined a healthy lifestyle to include regular exercise, relaxation, and attention to mental/emotional health (Mintel 2017). Eight in 10 (82%) now say that mental/emotional balance is as important as physical health(Hartman 2019a). Four in 10 consumers closely monitor what they eat; 43% try to eat healthy but don’t pay close attention; and 9% claim to be on a strict diet (Datassential 2019). Nearly half of U.S. consumers say their diet could be somewhat healthier; 23% say it could be a lot healthier (FMI 2019a).
Fit consumers, who live a healthy, active lifestyle differentiated by integrating frequent physical exercise (three to five days per week) and a focus on enhancing their everyday mental/physical performance, now represent about 40% of the general population (Sloan and Adams Hutt 2019).
With 109 million Americans aged 50 or older and 48 million aged 65 and older, lifestyle issues and conditions of aging will increasingly drive functional food sales (U.S. Census 2020).
Lastly, functional foods are becoming more influential in foodservice. High-protein, vegetable-rich foods and superfoods are the most attractive to diners; heart health, energy, weight management, and gut health are the most influential issues (Datassential 2019).
Globally, fortified/functional food sales topped $267 billion, and naturally healthy food sales were $259 billion in February 2020; U.S. sales reached $63 billion and $42 billion, respectively (Euromonitor 2020). Asia Pacific continues to lead global health/wellness growth in food and nutrition (Barbalova 2019). China tops the list of markets with the highest growth potential for fortified foods; it is followed by Indonesia, Japan, Hong Kong, India, Vietnam, Saudi Arabia, Mexico, Malaysia, and Brazil (Mascaraque 2018).
Global sales of organic food and drink topped $105 billion, up 6% in 2018 (Ecovia 2019). U.S. organic food sales reached $47.9 billion, up 5.9% in 2018 (OTA 2019).
In 2019, 77% of U.S. adults used dietary supplements, an all-time high (CRN 2019). U.S. supplement sales are estimated to have reached $49.3 billion in 2019, up 6.2% (NBJ 2019).
Sales of plant-based foods totaled $4.5 billion for the year ended (Y/E) April 2019 (PBFA 2019). Refrigerated and frozen plant-based meat alternatives, rice cakes, and waters were the fastest-growing U.S. specialty food items last year (SFA 2020).
Retail sales of cannabis edibles are projected to grow from nearly $1.2 billion in 2019 to $4.9 billion in 2024 (Packaged Facts 2020).
Descargue a continuación el documento completo publicado:
RealRisk / Fuente: IFT – Reporte: 2020-09-18