Unilever está avanzando en su misión de helados a pedido a través de una nueva asociación con el brazo de entrega ASAP.com de Waitr Holdings. Según el acuerdo, ASAP.com ofrecerá marcas como Ben & Jerry’s, Bryers, Good Humor y Magnum desde la tienda virtual de Unilever a consumidores en más de 2.000 ubicaciones en los Estados Unidos. Unilever también se coordinará con los socios de restaurantes existentes de ASAP para agregar helado a sus menús.
A continuación, la información completa en inglés:
“We are thrilled to begin this partnership with ASAP as Unilever continues to expand the many ways customers across the country can enjoy our frozen treats,” said Russel Lilly, Unilever general manager, North American ice cream, in a statement. “It’s not only exciting to further grow The Ice Cream Shop’s customer base with ASAP, but we are also honored to build out restaurant partners’ menus with our variety of offerings to bring something sweet to every customer.”
Getting the last mile right is one of the biggest stumbling blocks for CPGs when it comes to selling direct-to-consumer thanks to high fulfillment costs. Unilever for its part is leaving no channel left untested in its frozen DTC ambitions, having previously partnered to deliver ice cream via both drone and Robomart delivery.
The company even brought ice cream into the metaverse, with a Decentraland experience that married virtual and physical worlds through NFTs and home delivery.
RealRisk / Fuente: Unilever