Mtn Dew presentó para el mercado de los Estados Unidos (EE.UU.) una edición limitada de sabores de verano que son bebidas rojas, blancas y azules destinadas a mejorar las experiencias de los consumidores en verano al aire libre. Las nuevas bebidas están disponibles en botellas de 20 oz y latas de 12 oz en los principales minoristas y tiendas de conveniencia del país norteamericano.
JP Bittencourt, vicepresidente de marketing de Mtn Dew, dijo: “Hay dos cosas que nuestros fanáticos de Mtn Dew esperan cada verano: nuevos sabores de edición limitada y la oportunidad de pasar más tiempo al aire libre. Este año, decidimos brindarles a nuestros fanáticos lo que quieren al fusionar estas dos pasiones con esta última oferta de Mtn Dew que seguramente alimentará sus aventuras al aire libre”.
A continuación, la información completa en inglés:
The soda company is unveiling three all-new drinks for the season, and it’s an ideal combo for the upcoming 4th of July celebrations.
“Mtn Dew wants everyone to celebrate the great outdoors by unveiling three new limited-time Mtn Dew Red, White & Blue,” the company shared in a statement with Food & Wine. “Whether you’re heading out for a hike, packing for a boat day, or hanging with friends around the bonfire, there’s a Mtn Dew for every outdoor activity.”
The new sodas are available in 20-ounce bottles and 12-ounce cans in retailers across the country. But if you want one, you better hurry up because they will only be available for a limited time.
As for what the three flavors taste like, Mtn. Dew explained its Star Spangled Splash comes with the “perfect combination of berry flavors,” making it a “dazzling red color.”
Its Mtn Dew Freedom Fusion is a “refreshing lemonade white peach flavor,” giving it “a frosty white color,” and its Mtn Dew Liberty Chill is a “blend of 50 flavors” that all mix together to give it a blue hue and a berry taste.
To celebrate the new flavors, the soda company is also unveiling its first-ever “Mtn Dew Cooler Quest,” which invites fans to search for one of its 50 insulated backpack coolers hidden around the country that are all filled with the new flavors, along with a $250 gift card to use however you please.
The cooler quest begins Thursday, June 20 (which marks the first official day of summer). Those interested in joining the hunt can head to mtndewcoolerquest.com at 12:00 PM ET on the starting date to get the exact GPS coordinates of the 10 outdoor locations, which will all be in parks around America. Each location will have five coolers to find.
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“There are two things our Mtn Dew fans look forward to every summer — new limited-edition flavors and a chance to spend more time outdoors,” JP Bittencourt, the vice president of marketing at Mtn Dew, shared. “This year, we decided to give our fans what they want by merging these two passions with this latest Mtn Dew offering that’s bound to fuel their outdoor adventures.”
This isn’t Mtn Dew’s only new product of late either. In March, the brand also unveiled a Hard Mtn Dew Baja Blast Mix pack, which comes with three flavors: Hard Mtn Dew Baja Blast Pineapple, Hard Mtn Dew Baja Blast Mango, and Hard Mtn Dew Baja Blast Punch. The mix pack is currently available in several states, including Arizona, Arkansas, Connecticut, Florida, Illinois, Iowa, Kentucky, Las Vegas, Minnesota, Missouri, Ohio, Oklahoma, Oregon, Tennessee, Vermont, Virginia, and Wyoming, and is available throughout 2024.
RealRisk / Fuente: Mtn Dew